Bodies of Modernity, Bodies of Publicity: Las bañistas by Jorge González Camarena

Abstract

This paper proposes an iconographic analysis of the painting Las bañistas, done by Jorge González Camarena, as an illustration of a calendar for the Cemento Cruz Azul company in 1935. The analysis was conducted from the observation of the visual setting of modern spaces and its relationship with the representation of the body's social connotations. Las bañistas presents a plastic synthesis and an updating of vanguard art and the iconography of hegemonic erotic art where body and architecture merge to shape consumption spaces.