Significados aymara urbanos del dinero

Abstract

This essay is regarding “La Huyustus”, a successful Aymara shopping-mall like (center) in La Paz, Bolivia. Here some Aymara merchants engage in business activities while dealing in traditional and modern environments; and switching from a mercantilism to ritualistic places. Unlike Westerners, these Aymara business people understand the logic of money in a unique way.