Alfombra Roja, the Communicative Dimension of a Neopentecostal Youth Group in Merida, Yucatan

Abstract

This paper focuses on a neopentecostal youth group in Merida that meets weekly in homes known as “células” (cells), with the purpose of converting the invitees. From a communicological perspective, this work analyzes the different interactions that enable a religious experience at the meetings.