Framing in Presidential Debate of the Peruvian Elections 2016 in Social Networks

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Published: Dec 19, 2018
DOI: https://doi.org/10.22201/fcpys.24484911e.2019.26.61557

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Edwin Cohaila
Pontificia Universidad Católica del Perú

Abstract

The electoral debates have as one of their objectives to communicate the proposals of the candidates. Therefore, it is expected that the frames of the media, after this, will be, in a certain way, conditioned. However, in the Peruvian case, analyzing media publications on Facebook and Twitter, it is observed that strategic gaming frames continue to prevail, with little participation in the thematic. This study analyzes the publications on social networks carried out by the press, radio and television media, taking as a framework previous and subsequent cuts to the electoral debate of the second round of the Peruvian elections 2016.

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How to Cite
Cohaila, E. (2018). Framing in Presidential Debate of the Peruvian Elections 2016 in Social Networks. Revista Mexicana De Opinión Pública, (26), 33–50. https://doi.org/10.22201/fcpys.24484911e.2019.26.61557

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Author Biography

Edwin Cohaila, Pontificia Universidad Católica del Perú

Doctor in Sociology from the Pontificia Universidad Católica del Perú. Teacher of the Departamento de Ciencias Sociales at the Universidad Antonio Ruiz de Montoya (UARM) and the Pontificia Universidad Católica del Perú. Member of the Grupo de Investigación en Comunicación y Política (GICYP). His research focuses on institutional trust, the media and public opinion. 

cohaila.ef@pucp.pe

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