Media, Knowledge and Understanding of Public Opinion on Political Affairs. The Mexican Case

Main Article Content

Ricardo R. Gómez Vilchis

Abstract

What relevance do the media have in strengthening the knowledge and understanding of political issues in public opinion? This paper is one of the first studies to examine the determinants of both knowledge and understanding in political affairs, for the Mexican case. The research uses a survey conducted in Mexico by the Latin American Public Opinion Project (lapop) in 2014, through the management of Ordinary Least Squares (ols) models. Based on McCombs’s classic proposal on the “need for information-orientation” of public opinion, this work shows as a main finding that the media strengthen both knowledge and understanding of public opinion about political events, which It indicates that the media not only inform but “form” opinion among the citizens.

 

Article Details

How to Cite
Gómez Vilchis, R. R. (2017). Media, Knowledge and Understanding of Public Opinion on Political Affairs. The Mexican Case. Revista Mexicana De Opinión Pública, (24), 53–69. https://doi.org/10.22201/fcpys.24484911e.2018.24.61516

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Author Biography

Ricardo R. Gómez Vilchis, Universidad Autónoma Metropolitana

Doctor in Political Science from the University of California, San Diego (UCSD). Member of the Sistema Nacional de Investigadores (SNI). He has published in international scientific journals, such as Mexican Studies and Public Integrity, and national ones, such as Polis (UAM), Sociológica (UAM), Estudios Políticos (UNAM) and Perfiles Latinoamericanos (FLACSO). His lines of research are: political institutions and presidential approval. He has presented papers at international conferences such as the Midwest Political Science Association Conference and the Latin American Association Conference. He is currently a professor-researcher in the degree in socio-territorial studies of the Universidad Autónoma Metropolitana (UAM), Cuajimalpa, of the Departamento de Ciencias Sociales. ricardoromano2@hotmail.com

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