Foresight as a tool for the study of public opinion

Abstract

The mankind has the necessity to reduce the uncertainty of those events that negatively o positively affect it. The world changes and the impact that the social phenomena they generate is inevitable, therefore is necessary to have contingency plans based on possible and probable scenarios. The utility of foresight and the inclusion of this discipline in business, politics and academia, allowing strategic decision-making. In the field of public opinion, prospective can be used to determine the scenarios that may happen, so that timely action plans can be carried out around issues of public interest, which will predict or anticipate the scope and consequences of political phenomena.