Bancomer: From local to global scale

Abstract

THIS WORK USED STATICAL TECHNIQUES TO GENERATE INDICATORS REGARDING THE CONCENTRATION OF THE RETAIL BANK MARKET TO EVALUATE THE ACTIVITY IN ACCORDANCE TO THE STRENGTH OF THE LOCAL MARKET. THIS FACTOR IS EVEN MORE IMPORTANT THAN AN OVERCOME PORTFOLIO AND DECAPITALIZATION CRISIS, AS THAT CURRENTLY RECORDED BY BANCOMER. IT EXAMINES BANCOMER´S ADVANTAGES FROM THE ANGLE OF CURRENT TECHNOLOGICAL POSSIBILLITIES OF FINANCIAL INNOVATION, AS A WAY OF STENGHTENING THEIR MARKET NICHE. THE POTENTIAL REPRESENTED BY EXPANDING CLIENT PORTFOLIOS, INCLUDING THE POOREST CLIENTS, REQUIRES A STRATEGY COMBINING THE INTRODUCTION OF TECHNOLOGY AND MARKET GROWTH.