Lenguaje político, retórica de influencia y comportamiento electoral en la Comunidad Autónoma Vasca, España.

Abstract

flexibility regarding others, had a higher influence. To sum up,Our aim was to infer strategies of political-electoral influence and its repercussions in the society, throughout the social influence's theoretical approach (Moscovici, 1979; Mugny, 1982). We analyzed material of political propaganda from parties which runned for elections between 1977-1995, in the Basque country. Political parties that combined intersituational and discursive context consistency in relation to some differentiator slogans, with within an atmosphere of unstability and uncertainty, and rigidity of proposals from political leaderships in different situations, possibilities of flexibility/negociation between parties were discussed.