The Old Mexico´s Representation in the U.S. Tourism Promotion on the Border of the Northern District of Baja California, 1890-1920
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Abstract
The aim of this paper is to explain the process that originated the appearance of the Old Mexico´s representation in the American tourist promotion, which was linked to the arrival of tourists who moved to Southern California, boosted by the Southern Pacific Railroad, the Santa Fe Railroad, and the Hotel del Coronado printed publicity. To achieve this purpose, the romanticization of the Hispanic-Mexican past was promoted based on the novel Ramona, published by Helen Hunt Jackson, which recalled the nostalgia of Mexican California before the arrival of the Anglo-Americans. Thus a historical analysis of sources such as brochures, pamphlets, tourist guides, postcards and newspapers was carried out with the intention to observe the romanticized Mexican representations in printed products in Southern San Diego. The result was to historicize how the exotic and picturesque imaginary was create than gradually moved to the Northern District of Baja California, associated that crossing the border was to experience the real Old Mexico. Afterwards, in the 1910s, this representation was transformed and referred to negative images and stereotypes of the Mexican border. Therefore, I seek to contribute to the understanding of the historical process of tourist activity in the border region of Southern California, and in the Northern District at the end of the 19th century, and in the first two decades of the 20th century.
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